THERE ARE APPROXIMATELY 8.2 MILLION REGISTERED MYMACCA’S USERS NATIONALLY.
HOWEVER, MOST OF THEM ARE NOT USING THE MYMACCA’S APP ON A REGULAR BASIS.
SOLUTION:
TO SHIFT THE PERSPECTIVE OF EVERYDAY AUSTRALIANS, THE CREATIVE REVOLVED AROUND EMPLOYING COLLOQUIAL, SOCIALLY-ORIENTED LANGUAGE. WE ENHANCED THIS APPROACH BY INCORPORATING IN-APP VISUALS SHOWCASING EXCITING PROMOTIONS AND DEALS EXCLUSIVE TO THE APP.
HERE'S A GLIMPSE OF THE WORK THAT WAS LAUNCHED ACROSS META, SNAPCHAT, PINTEREST, AND YOUTUBE.