04 SPOTIFY: MERCURY IN RETROGRADE
MERCURY IN RETROGRADE IS WHEN MERCURY APPEARS TO MOVE/ROTATE BACKWARDS FROM EARTH’S PERSPECTIVE. IT’S BELIEVED TO DISRUPT COMMUNICATION, TECHNOLOGY, DECISION-MAKING, CAUSING MISUNDERSTANDINGS, TRAVEL ISSUES, AND EVEN RELATIONSHIP CONFUSIONS.
BY USING EXISTING SPOTIFY PLAYLISTS TO DRIVE THE CONVERSATION AROUND MERCURY IN RETROGRADE, WE BROUGHT ITS EFFECTS INTO UNEXPECTED CONTEXTS WHERE GEN Z LIVES, BOTH ONLINE AND OFFLINE, POSITIONING SPOTIFY AT THE CENTER OF THE CULTURAL MOMENT.
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