04 SPOTIFY: MERCURY IN RETROGRADE
MERCURY IN RETROGRADE IS WHEN THE PLANET MERCURY APPEARS, FROM OUR PERSPECTIVE ON EARTH, TO MOVE AND ROTATE BACKWARD. DURING THIS TIME, IT’S BELIEVED THAT COMMUNICATION, TECHNOLOGY, AND DECISION-MAKING MIGHT NOT GO SMOOTHLY. PEOPLE THINK IT COULD LEAD TO MISUNDERSTANDINGS WITH FRIENDS, TRAVEL MISHAPS, AND EVEN RELATIONSHIP CONFUSION.
BY USING EXISTING SPOTIFY PLAYLISTS AS A VEHICLE TO DRIVE THE CONVERSATION AROUND MERCURY IN RETROGRADE, WE INJECTED THE EFFECTS AND REPERCUSSIONS OF MERCURY IN RETROGRADE INTO UNEXPECTED CONTEXTUAL PLACES WHERE GEN ZERS LIVE, BOTH OFFLINE AND ONLINE, TO CENTRALISE SPOTIFY IN THE CULTURAL MOMENT OF MERCURY IN RETROGRADE.