Spotify: Mercury in Retrograde

Background: Mercury in Retrograde is when the planet Mercury appears, from our human perspective on Earth, to be moving backwards. During this time, some people believe that things like communication, technology and decisions might not go smoothly. They think there could be fallings out with friends, travel hiccups and even relationship confusions. 

Solution: By using existing Spotify playlists as a vehicle to contribute to, and better yet, drive the conversation around Mercury in Retrograde, we injected the effects and repercussions of Mercury in Retrograde into unexpected contextual places where Gen Zers live, both offline and online. 

Below is what went live in March 2023