Only on the
MyMacca App

Background & Problem:
There are approximately 8.2 million registered MyMacca’s users nationally. However most of them are not using the MyMacca’s app on a regular basis.

Solution:
To shift the perspective of everyday Australians, the creative revolved around employing colloquial, socially-oriented language. We enhanced this approach by incorporating in-app visuals showcasing exciting promotions and deals exclusive to the app. 

Here's a glimpse of the work that was launched across Meta, Snapchat, Pinterest, and YouTube.