GWM x One NZ
Warrior Sponsorship

As the official automotive partner of the New Zealand Warriors, GWM is a big part of this NRL club. So when we were asked to write a campaign celebrating the sponsorship, there was already a natural synergy in comparing the brute strength, agility and powerful performance of the Tank 300 to every single player on the team. When you look at the sheer size of these athletes, you can’t help but draw comparisons. And from there, the campaign fell into place as creating a different ad for every position on the field.